As a fashion website oki-ni.com stands out as one of the most interesting menswear online retail to look at. With the clean & simple flash buttons represent on every brands on the banner which helps to create a publication proposing an experimental and contemporary vision of modern culture and style. The users/customers can easily clarify its options that are tempting to spend some of their time in front of the screen, for instance if the customers click on the music section (sell 12" vinyls, headphones, and essential stuff for DJing) all layout changes to let's say if you are looking at an online record store website. On the features section, 'style' sub-parts offers you to combine how to dress up from top to bottom. They have also managed to build this web site to function as a more of a web blog feel with their 'latest news' sub-parts.
Aesthetically, oki-ni has built a concept that is pushing the boundaries of E-commerce by simply to keep discovering the most interesting products and brands available in the market place and hosting them in an environment that resembles who and what they are. They are not just a fashion website their interest range across many creative disciplines and boundaries. A true reflection of how they have created their website.
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