Thursday, May 27, 2010

Flash heavy site, less text


Patron is a luxury liquor brand and truly produced in traditional handmade among the others. The site  lets users to have the feeling as if they are in a middle of a party. By moving the mouse, and exploring the page, users trigger and mix audio files, the faded background audio & music behind the party scenes is also to supports the experience as how just a real scene like people chatting, having a conversation then the other people responding it, is quite unique & catchy. 

With less text and a big Patron Citronge product on the middle and dynamic experience of playfully active conversation bubbles around it transforms into a personalized of each content for example,when checking out patron silver, all content that appears around the bottle relates to it),and although various pieces of content can be moved and tossed around, they alway gravitate back to the bottles-the result of a physics simulation model running on the backend. Also a top navigation bar combines all the properties that relate to the patron spirits brand, an interactive navigation allows users to directly access into the content areas. This website is worth to check even though it is a flash heavy site, but it is still acceptable and consider better compare to the other tequila's sites.


Friday, May 7, 2010

A diverse selections of films, documentaries without any commercials

Robert Redford (American actors) founded the Sundance film festival in Utah 1978. Yet he has begun to redesign the site and him as a creative directors of the Sundance Channel which offers audiences a diverse selection of films, mockumenter and documentaries, and also unedited programs with no commercials.

Prior to the redesign, the site's focus is program-related information such as the new concept repositions it as destination beyond scheduling and promotion. To support on-air programming, and persuade audience participation and interaction, the content is organized by two sections which are Vision and Voice. Rich with videos, images and texts, Vision promotes the channel's on-air assets. While Voice is the site's interactive, with discussion boards, blogs and spotlights on creative, innovation and emerging talent.

The interactive side of this site is evident in the multiple flash modules included on the site, especially the Vision and Voice links that offer an accesible way to move between the two sections. It is a solid offering with an interface that promotes exploration and sample throughout a series of links.


A Color Palette site for graphics people

Think ink: Color unleashed is a microsite launhed by Neenah paper to help graphic designers create color palettes that in turn can inspire their design and paper choice. If I click an on-screen buttons such as trustful, ordered, carefree or impulsive, then choose a dominant color, Think Ink automatically suggest four sample palettes. A built-in tool lets me to test and create palettes on using an on-screen white board complete with sample test, drop & drag swatches and the ability to upload photo images.